In this article we’re going to explore how to measure ROI using Optimizely, see some of Optimizely’s ROI case studies and more about the relationship between ROI and Optimizely.

How to measure ROI using Optimizely?

Measuring ROI with Optimizely involves several steps, depending on whether you’re using their Content Marketing Platform (CMP) or their Experimentation Platform.

Using Optimizely Content Marketing Platform (CMP)

1. Navigate to Analytics View: Go to the Analytics view and select the ROI section.
2. Review Key Metrics:
   • Leads Generated: Number of visitors who converted into leads after viewing your content.
   • Leads Reached: Number of existing leads who engaged with your content.
   • Pipeline Generated: Sum of the value of opportunities created after a lead interacted with your content.
   • Pipeline Influenced: Value of opportunities that were influenced by content interactions.
   • Revenue Influenced: Value of closed deals influenced by content interactions.

Using Optimizely Experimentation Platform

1. Set Up Experiments: Design and run experiments to test different variations of your digital experiences.
2. Collect Data: Gather data on user interactions and outcomes from these experiments.
3. Use the ROI Model:
   • Metric Alignment: Focus on core metrics that drive revenue.
   • Time-Horizon Discount: Account for the diminishing impact of changes over time.
   • Intangible Discount: Include factors that are harder to measure but still impact ROI.

By following these steps, you can effectively measure the impact of your marketing and experimentation efforts on your business’s bottom line.

Optimizely ROI calculator:

Optimizely offers an ROI calculator specifically designed to help you quantify the return on investment from your experimentation programs. This tool is part of their broader ROI Model, which includes several key concepts:

1. Metric Alignment: Focuses on core metrics that drive revenue.
2. Time-Horizon Discount: Accounts for the diminishing impact of changes over time.
3. Intangible Discount: Includes factors that are harder to measure but still impact ROI.

To access and use the Optimizely ROI calculator, you can reach out to your Customer Success Manager or contact Optimizely directly at CustomerSuccess@optimizely.com.

Optimizely pricing and ROI:

Optimizely’s pricing is customized based on your specific needs and the scale of your operations. Here are some key points about their pricing and ROI:

Pricing

1. Customized Plans: Optimizely offers tailored pricing plans for different products, including their Content Marketing Platform, Web Experimentation, Feature Experimentation, and more.
2. Enterprise Focus: Optimizely primarily targets enterprise customers, which means their pricing can be quite high. For example, the minimum cost for Optimizely X is around $36,000 per year, but it can go up to $200,000 or more depending on the features and traffic levels.
3. Factors Affecting Cost: The cost varies based on the number of users, the volume of traffic, and the specific features you need.

ROI

1. Metric Alignment: Focus on core metrics that drive revenue, such as conversion rates, average order value, and customer lifetime value.
2. Time-Horizon Discount: Consider the diminishing impact of changes over time when calculating ROI.
3. Intangible Discount: Include factors that are harder to measure but still impact ROI, like brand perception and customer satisfaction.

To get a precise quote and understand how Optimizely can fit your business needs, it’s best to contact their sales team directly.

Best Optimizely alternatives for ROI:

Here are some of the best alternatives to Optimizely for maximizing ROI:

1. Kameleoon: Known for its real-time data privacy and AI-driven personalization, Kameleoon offers robust A/B, split, and multivariate testing tools.
2. Sitecore: Ideal for enterprise content management, Sitecore provides advanced analytics and personalization features to enhance customer engagement.
3. Glassbox: Best for aligning ad campaigns, Glassbox offers comprehensive analytics and user behavior insights.
4. AB Tasty: Great for AI-driven personalization, AB Tasty is user-friendly and suitable for non-technical teams.
5. VWO (Visual Website Optimizer): Offers a wide range of testing and optimization tools, including heatmaps and session recordings.
6. Unbounce: Excellent for creating and optimizing landing pages, Unbounce is a cost-effective solution for improving conversion rates.
7. Instapage: Focused on ad campaign alignment, Instapage helps create high-converting landing pages.
8. Adobe Target: Best for cross-channel testing, Adobe Target integrates well with other Adobe products for a seamless experience.

Each of these tools has unique strengths, so the best choice depends on your specific needs and budget.

Optimizely ROI case studies:

Optimizely has several compelling case studies showcasing how businesses have achieved significant ROI using their platform. Here are a few highlights:

1. RAKBANK: By leveraging Optimizely One, RAKBANK transformed their online presence, boosting website engagement by 37% and increasing leads by 12%.
2. Australian Red Cross: This organization saw a 1300% increase in visitors, a 2800% boost in revenue, and an 84% rise in conversion rates within six months of using Optimizely One.
3. Road Scholar: They revitalized their online digital presence, increased conversion rates, and transformed internal workflow management with Optimizely One.
4. The Royal Mint: Using Optimizely One, The Royal Mint delivered impactful customer experiences and ran robust experimentation and personalization programs.

These examples illustrate the diverse ways in which Optimizely can drive substantial improvements in engagement, conversions, and overall business performance.

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