Optimizely Data Visualization Tools – Best 5 Features for Optimizely Visual Builder

In this article we’re going to discuss Optimizely Data Visualization tools, what is the importance of these tools and how can you use them.

Optimizely Data Visualization Tools:

Optimizely offers a range of data visualization tools through its Data Platform, designed to help you make the most of your customer data. Here are some key features:

1. Optimizely Reporting: This tool aggregates your important data points into clear visuals, providing a high-level snapshot of business trends and operational reports. It includes dashboards for website activity, eCommerce trends, and more.
2. Real-Time Segments: Create and manage segments based on real-time customer behavior. This feature allows for highly targeted experimentation and personalization.
3. AI-Powered Insights: Utilize AI to generate and manage real-time segments, offering tailored suggestions and segment size estimates.
4. One-Click Integrations: Seamlessly integrate with other platforms like Salesforce, HubSpot, and LinkedIn to unify and activate your data across multiple channels.

These tools are designed to enhance your ability to visualize and act on customer data, making your marketing efforts more efficient and effective.

Optimizely Visual Builder:

The Optimizely Visual Builder is an intuitive editor interface within the Optimizely Content Management System (CMS). It is designed to make content creation and layout building accessible to non-technical users. Here are some key features:

1. User-Friendly Interface: The Visual Builder allows content creators to design, modify, and reuse layout templates directly in the user interface. This makes it easy to create adaptable experiences for any channel without needing developer involvement
2. Real-Time Synchronization: Changes made in the Visual Builder are synchronized between the outline and the preview panel, allowing you to see your updates immediately.
3. Reusable Blueprints: You can save sections and entire experiences as blueprints, which can be reused to maintain consistency and save time.
4. Style Customization: Editors can modify the style of the content while adhering to brand guidelines, ensuring a consistent look and feel across all content.
5. TinyMCE Editor Integration: The Visual Builder uses the TinyMCE editor for rich-text editing, providing a familiar and powerful tool for content creation.

Does Optimizely have a CDP?

Yes, Optimizely has a Customer Data Platform (CDP) known as the Optimizely Data Platform (ODP). This platform is designed to unify, segment, and activate customer data in real-time. Here are some key features:

1. Unified Customer Profiles: ODP collects and stores data from multiple sources to create comprehensive customer profiles.
2. Real-Time Segmentation: It allows for the creation and management of segments based on real-time customer behavior.
3. Cross-Channel Activation: You can activate these segments across various channels, such as web, mobile, email, and more.
4. AI and Machine Learning: The platform leverages AI to provide predictive analytics and personalized customer experiences.

Is Episerver and Optimizely the same?

Yes, Episerver and Optimizely are now the same company. In 2020, Episerver acquired Optimizely, and in 2021, they rebranded the entire organization under the Optimizely name. This merger combined Episerver’s strengths in content management and digital experience platforms with Optimizely’s expertise in experimentation and optimization, creating a comprehensive digital experience platform.

Is Optimizely a SaaS or PaaS?

Optimizely offers both Software as a Service (SaaS) and Platform as a Service (PaaS) option:

1. SaaS: Optimizely’s SaaS offerings include a fully managed solution where the software is hosted in the cloud and maintained by Optimizely. This model is designed for ease of use, quick deployment, and minimal maintenance.
2. PaaS: Optimizely also provides a PaaS model, which offers a flexible environment for developing, running, and managing applications without the complexity of building and maintaining the infrastructure. This option is ideal for businesses that need high customization and control.

The choice between SaaS and PaaS depends on your specific business needs, technical resources, and the level of customization you require.