In order to decide which ecommerce platform to use, Volusion vs Shift4Shop. A detailed comparison between features must be thoroughly done. If you want to decide which eCommerce platform to choose, there are many things to consider.
These are some examples of these factors:
- Cost.
- SEO friendliness.
- Page load speed.
- Canonical website URL.
- Indexing Control.
- Customizable HTML capabilities.
- Sitemap Generator.
- Integration with Google Analytics.
- Product Tagging and Categorization.
- Batch Uploading.
- Mobile Optimization.
- Built-in Blogging and Marketing Features.
- Social Sharing Buttons.
- Content Management Capabilities.
- Discount and promotion code tools.
- Easy to use Checkout.
- Reporting tools and custom reports.
- Integration of email marketing tools.
- Multiple payment options.
- Flexibility to add new eCommerce features.
- Exclusive features.
- Cons and pros.
Here we’ll discuss these factors to help you decide which platform is better for you, Shift4Shop or Volusion. And at the end of the discussion, we’ll recap and make a comparison for the scores of all these points to find out which eCommerce platform has the higher score, so that you’ll have a good view about both of them.
Pricing (Volusion vs Shift4Shop):
Volusion Pricing
Volusion offers a tiered pricing structure with four main plans:
- Personal: $29/month
- Professional: $79/month
- Business: $299/month
- Prime: Custom pricing for high-volume businesses
Key points:
- Volusion’s pricing is based on annual online sales.
- There are additional fees for certain features and services, such as transaction fees, SSL certificates, and additional storage.
Shift4Shop Pricing
Shift4Shop offers a more flexible pricing structure:
- Free Plan: Provides basic eCommerce features with limitations.
- Premium Plans: Starting at $29/month with increased feature sets and higher sales limits.
- Enterprise Plans: Custom pricing for high-volume businesses.
Key points:
- Shift4Shop often includes more features in its base plans compared to Volusion.
- There are no transaction fees associated with Shift4Shop’s payment processing.
Key Differences in Pricing
- Transaction Fees: Shift4Shop generally has no transaction fees, while Volusion might have fees depending on the plan.
- Feature Inclusion: Shift4Shop tends to offer more features in its base plans compared to Volusion, where some features might be locked behind higher-tier plans.
- Scalability: Both platforms offer plans for high-volume businesses, but the specific features and pricing for these plans might vary.
SEO Capabilities (Volusion vs Shift4Shop):
Volusion
- Basic SEO Tools: Volusion provides fundamental SEO features like meta titles, meta descriptions, and URL customization for product pages and categories.
- Limited Control: You might have restricted control over other on-page SEO elements like header tags, image alt text, and site structure.
- Mobile Optimization: Volusion focuses on responsive themes, which is essential for mobile SEO, but it might lack advanced mobile-specific optimization tools.
Shift4Shop
- Robust SEO Features: Shift4Shop offers a more comprehensive set of SEO tools, including:
- Advanced meta tag editing
- URL structure customization
- Image optimization tools
- XML sitemap generation
- 301 redirects
- Flexibility: Shift4Shop often provides more control over various SEO aspects, allowing for more in-depth optimization.
- Mobile Optimization: Shift4Shop emphasizes mobile-friendliness and offers tools to optimize your store for mobile search.
In summary:
- Volusion provides basic SEO tools for beginners, but it might limit your ability to implement advanced SEO strategies.
- Shift4Shop offers a more robust set of SEO features, giving you greater control over your store’s search engine visibility.
If you prioritize advanced SEO capabilities and flexibility, Shift4Shop is likely the better choice. However, if you’re a beginner looking for a user-friendly platform with basic SEO features, Volusion might be sufficient.
Page Load Speed (Volusion vs Shift4Shop):
Page load speed is a critical factor in determining user experience and search engine rankings. Both Volusion and Shift4Shop prioritize this aspect, but their approaches differ:
Volusion
- Hosted Platform: As a hosted platform, Volusion manages server infrastructure, potentially leading to consistent performance.
- Built-in Optimization: Volusion typically incorporates performance optimization features like image compression and caching.
- Limited Control: Users have less control over server settings and configurations compared to a self-hosted platform like PrestaShop.
Shift4Shop
- Self-Hosted Flexibility: Shift4Shop allows users to choose their hosting provider, offering more control over server configuration and optimization.
- Performance-Focused Features: Shift4Shop provides tools for image optimization, caching, and other performance enhancements.
- Potential for Faster Speeds: With proper optimization, Shift4Shop stores can potentially achieve faster load times than Volusion due to greater control over the hosting environment.
In Summary:
- Volusion: Generally offers good page load speeds due to being a hosted platform, but users have less control over optimization.
- Shift4Shop: Provides more flexibility for optimization but requires additional effort and technical knowledge to achieve optimal performance.
Canonical Website URL (Volusion vs Shift4Shop):
Canonical URLs are essential for SEO to prevent duplicate content issues. Both Volusion and Shift4Shop offer mechanisms to manage canonical URLs, but their approaches differ:
Volusion
- Limited Control: Volusion provides basic control over canonical URLs, primarily focusing on product pages and category pages.
- Automatic Generation: The platform might automatically generate canonical URLs for certain pages, but you might have limited options to customize or override them.
Shift4Shop
- Greater Flexibility: Shift4Shop often offers more control over canonical URLs, allowing you to set them manually for various page types.
- Advanced Options: Some Shift4Shop themes or plugins might provide advanced features for managing canonical URLs, such as automatically generating canonical URLs for product variations or category pages.
In summary:
- Volusion: Provides basic canonical URL management, but customization options might be limited.
- Shift4Shop: Offers more flexibility in managing canonical URLs, allowing for better control over duplicate content issues.
Indexing Control (Volusion vs Shift4Shop):
Indexing control refers to the ability to manage how search engines crawl and index your website’s content. Here’s a comparison between Volusion and Shift4Shop:
Volusion
- Limited Control: Volusion generally offers limited control over indexing.
- Basic Features: You might have options to create a sitemap and manage robots.txt, but advanced indexing control features are often absent.
- Dependency on Platform: Volusion’s platform might automatically generate sitemaps and handle indexing without much user intervention, which can be both an advantage and a disadvantage depending on your needs.
Shift4Shop
- Greater Control: Shift4Shop often provides more robust tools for indexing control.
- Advanced Features: You might have access to features like:
- Custom sitemap generation
- Meta robots tags for individual pages
- URL redirects
- Integration with third-party SEO tools
In summary:
- Volusion: Offers basic indexing control, suitable for users with minimal SEO needs.
- Shift4Shop: Provides more flexibility for advanced SEO users who want granular control over indexing.
Customizable HTML Capabilities (Volusion vs Shift4Shop):
The ability to customize HTML is crucial for advanced users who want to fine-tune the look and functionality of their online store. Here’s a comparison between Volusion and Shift4Shop:
Volusion
- Limited HTML Access: Volusion generally offers a drag-and-drop interface for designing your store, with limited direct access to the HTML code.
- Template-Based: Most design customizations are achieved through theme editing, which often involves working with pre-defined templates and sections.
- HTML Snippets: Some Volusion themes might allow you to insert custom HTML code snippets in specific areas, but overall control is restricted.
Shift4Shop
- Greater HTML Control: Shift4Shop typically provides more flexibility for customizing HTML code.
- Theme Editing: You can often access and edit the underlying HTML, CSS, and JavaScript files of your theme.
- Template Overriding: Shift4Shop might allow you to create custom templates or override existing ones for full control over the layout.
In summary:
- Volusion: Offers limited HTML customization, primarily focused on a drag-and-drop interface.
- Shift4Shop: Provides more flexibility for advanced users who want to modify the HTML code directly.
Sitemap Generators (Volusion vs Shift4Shop):
Volusion
- Automatic Generation: Volusion typically generates sitemaps automatically, which is convenient for users with limited technical expertise.
- Limited Customization: Control over the sitemap’s content and structure might be restricted, as it’s often generated based on the store’s content and configuration.
Shift4Shop
- Automatic and Manual Generation: Shift4Shop often provides options for both automatic and manual sitemap generation.
- Greater Control: Users often have more control over the sitemap’s content, frequency of updates, and inclusion criteria.
- Advanced Features: Some platforms might offer advanced features like creating multiple sitemaps for different sections of the store or integrating with third-party SEO tools.
In summary:
- Volusion: Offers basic sitemap generation with limited customization options.
- Shift4Shop: Provides more flexibility and control over sitemap generation, often with advanced features available.
Integration With Google Analytics (Volusion vs Shift4Shop):
Both Volusion and Shift4Shop offer integration with Google Analytics, allowing you to track website traffic and user behavior. However, the depth of integration and ease of use can vary.
Volusion
- Built-in Integration: Volusion typically provides a built-in integration with Google Analytics.
- Ease of Setup: The process is generally straightforward, requiring you to add your Google Analytics tracking ID to your Volusion store settings.
- Limited Control: Volusion’s integration might offer basic tracking functionalities, but you might have limited control over data collection and customization.
Shift4Shop
- Robust Integration: Shift4Shop often offers a more robust integration with Google Analytics, including advanced features like enhanced eCommerce tracking.
- Ease of Setup: Similar to Volusion, integrating with Google Analytics is usually straightforward.
- Customization Options: Shift4Shop might provide more options for customizing data collection and tracking specific events or user interactions.
In summary:
- Volusion: Offers basic Google Analytics integration with a user-friendly setup process.
- Shift4Shop: Provides more robust integration options with advanced features and potentially more customization.
Product Tagging and Categorization (Volusion vs Shift4Shop):
Volusion
- Basic Categorization: Volusion allows you to create hierarchical categories for your products, helping customers navigate your store easily.
- Product Tags: You can add tags to products for additional filtering and search options.
- Ease of Use: The process of creating categories and tags is generally straightforward.
Shift4Shop
- Flexible Categorization: Shift4Shop often offers more flexibility in creating product categories, including multiple levels of hierarchy and custom category URLs.
- Advanced Tagging: You might have options for creating custom product tags with more granular control over product organization.
- Bulk Actions: Shift4Shop might provide tools for bulk editing product categories and tags, saving time for large product catalogs.
In summary:
- Volusion: Offers basic product categorization and tagging features, suitable for smaller stores with simpler product structures.
- Shift4Shop: Provides more advanced options for product organization, catering to stores with larger product catalogs and complex category hierarchies.
Batch Uploading (Volusion vs Shift4Shop):
Both Volusion and Shift4Shop offer batch uploading capabilities to streamline the process of adding multiple products to your store. Here’s a comparison:
Volusion
- CSV Import: Volusion typically supports importing products in bulk using CSV files.
- Template Provided: Volusion often provides a downloadable CSV template outlining the required product information fields.
- Ease of Use: The process of importing products via CSV is generally straightforward.
- Limitations: Volusion might have limitations on the number of products that can be imported in a single CSV file or on the complexity of product data that can be included.
Shift4Shop
- CSV Import: Similar to Volusion, Shift4Shop supports CSV imports for bulk product uploads.
- Advanced Features: Shift4Shop might offer more advanced features like:
- Importing product images along with product data
- Mapping CSV columns to specific product attributes
- Error handling and reporting during the import process
- Flexibility: Shift4Shop might provide more flexibility in terms of CSV file structure and customization options.
In summary:
- Volusion: Offers basic CSV import functionality for product bulk uploads.
- Shift4Shop: Provides more advanced features for product imports, including image uploads and customization options.
Mobile Optimization (Volusion vs Shift4Shop):
Volusion
- Responsive Themes: Volusion primarily relies on responsive design to adapt the store layout to different screen sizes.
- Mobile-First Approach: While responsive themes are a good starting point, Volusion might lack dedicated mobile-first optimization features.
- Limited Customization: Customization options for the mobile experience might be limited compared to platforms with more advanced mobile-specific tools.
Shift4Shop
- Responsive Design and Mobile-First Approach: Shift4Shop often offers a strong focus on mobile optimization, with many themes designed with mobile users in mind.
- Advanced Features: Some Shift4Shop themes or plugins might include additional mobile-specific features like accelerated mobile pages (AMP) or touch-friendly navigation.
- Customization Options: You might have more flexibility to customize the mobile shopping experience through theme editing or additional plugins.
In summary:
- Volusion: Offers responsive themes for mobile optimization but might lack advanced mobile-specific features.
- Shift4Shop: Provides a stronger focus on mobile optimization with more customization options and potentially advanced features.
Built-in Blogging & Marketing Features (Volusion vs Shift4Shop):
Volusion
- Limited Blogging: Volusion might offer basic blogging capabilities, but it’s often not a strong focus of the platform. Features like post scheduling, categories, and SEO optimization might be limited.
- Marketing Tools: Volusion typically includes basic marketing features like email marketing, coupons, and promotions. However, advanced features and customization options might be restricted.
Shift4Shop
- Robust Blogging: Shift4Shop often provides a more robust blogging platform with features like post scheduling, categories, tags, and SEO optimization.
- Comprehensive Marketing Tools: Shift4Shop usually offers a wider range of marketing tools, including email marketing, SEO tools, social media integration, and customer relationship management (CRM) features.
In summary:
- Volusion: Focuses more on product selling and offers basic blogging and marketing features.
- Shift4Shop: Provides a more robust platform for content marketing and offers a wider range of marketing tools.
Social Sharing Buttons Availability (Volusion vs Shift4Shop):
Volusion
- Limited Built-in Options: Volusion might provide basic social sharing buttons for popular platforms like Facebook and Twitter.
- Customization: The ability to customize the appearance or placement of these buttons is often limited.
Shift4Shop
- Flexibility with Apps: Shift4Shop typically offers more flexibility through apps or plugins that provide a wider range of social sharing button options.
- Customization: You can often customize the appearance, placement, and supported platforms with these apps.
In summary:
- Volusion: Offers basic social sharing buttons with limited customization options.
- Shift4Shop: Provides more flexibility and customization through apps or plugins.
Content Management Capabilities (Volusion vs Shift4Shop):
Volusion
- Basic Content Management: Volusion primarily focuses on product management, and its content management capabilities are relatively limited.
- Static Pages: You can create basic static pages like “About Us,” “Contact Us,” and “Shipping & Returns” pages.
- Limited Customization: The level of customization for these pages is often restricted, with minimal options for layout and design.
Shift4Shop
- Robust Content Management: Shift4Shop typically offers more robust content management capabilities, allowing you to create various types of content pages.
- Flexible Design: You might have more control over the layout and design of content pages through theme customization or additional modules.
- Blogging Features: Shift4Shop often includes built-in blogging features, enabling you to create and manage blog posts.
In summary:
- Volusion: Focuses on product management, with limited content management capabilities.
- Shift4Shop: Offers more robust content management features, including blogging and potentially greater design flexibility.
Discounts & Promotion Codes Capabilities (Volusion vs Shift4Shop):
Volusion
- Basic Discount Types: Volusion typically provides standard discount types like percentage or fixed amount discounts.
- Limited Customization: Options for creating complex discount rules or targeting specific customer segments might be limited.
- Promotion Codes: Volusion allows you to create and manage promotion codes for various discounts.
Shift4Shop
- Flexible Discount Options: Shift4Shop often offers a wider range of discount types, including tiered pricing, buy-one-get-one, and free shipping over a certain amount.
- Advanced Targeting: You can often target specific customer groups, products, or order values with your discounts.
- Promotion Code Management: Shift4Shop provides tools for creating and managing various types of promotion codes with different usage restrictions.
In summary:
- Volusion: Offers basic discount and promotion code features, suitable for simple discount campaigns.
- Shift4Shop: Provides more flexibility and advanced options for creating targeted and complex discount promotions.
Easy to Use Checkout (Volusion vs Shift4Shop):
Volusion
- User-friendly interface: Volusion generally prioritizes a user-friendly checkout process.
- Limited customization: While it’s easy to set up, you might have fewer options to customize the checkout flow or design.
Shift4Shop
- Flexibility: Shift4Shop often offers more flexibility in customizing the checkout process.
- One-page checkout: This feature can streamline the checkout process and improve conversion rates.
- Customization: You can often modify the checkout page’s layout, fields, and design to match your brand.
In summary:
- Volusion: Offers a simpler checkout setup but with less customization.
- Shift4Shop: Provides more flexibility for customizing the checkout process but might require more technical knowledge.
Reporting Tools and Custom Reports (Volusion vs Shift4Shop):
Volusion
- Basic Reporting: Volusion typically provides standard reports on sales, orders, customers, and inventory.
- Limited Customization: Options for creating custom reports or customizing the standard reports might be restricted.
- Data Export: You can usually export reports to CSV or other formats for further analysis.
Shift4Shop
- Advanced Reporting: Shift4Shop often offers a more robust reporting suite with a wider range of metrics and customizable options.
- Custom Reports: You might be able to create custom reports based on your specific needs, allowing for deeper data analysis.
- Data Export: Shift4Shop typically supports exporting reports in various formats for further analysis and integration with other tools.
In summary:
- Volusion: Provides basic reporting tools suitable for small businesses with limited reporting needs.
- Shift4Shop: Offers more advanced reporting features and customization options, catering to businesses with complex reporting requirements.
Integration of Email Marketing Tools (Volusion vs Shift4Shop):
Volusion
- Limited Built-in Features: Volusion might have basic email marketing features, but they’re often limited in functionality.
- Third-Party Integrations: Volusion typically integrates with popular email marketing platforms like Mailchimp, Constant Contact, and others.
- Ease of Integration: The integration process is generally straightforward, involving API keys or similar methods.
Shift4Shop
- Flexibility: Shift4Shop often offers a wider range of email marketing integration options through its app store or marketplace.
- Advanced Features: Some integrations might provide advanced features like automated email campaigns, abandoned cart recovery, and customer segmentation.
- Customization: You might have more flexibility in choosing the email marketing platform that best suits your needs and budget.
In summary:
- Volusion: Offers basic email marketing features and integration with popular platforms.
- Shift4Shop: Provides more flexibility with a wider range of integration options and potentially advanced features.
Multiple Payment Options (Volusion vs Shift4Shop):
Both Volusion and Shift4Shop offer integration with multiple payment gateways to provide customers with various payment options. However, their approaches differ in terms of flexibility and potential costs:
Volusion
- Built-in Gateway: Volusion often has its own payment gateway option with specific terms and fees.
- Third-Party Integration: Volusion typically allows integration with additional payment gateways through apps or plugins.
- Limited Flexibility: The choice of payment gateways might be somewhat restricted compared to Shift4Shop.
Shift4Shop
- Extensive Gateway Integration: Shift4Shop generally offers a wider range of payment gateway integrations.
- Flexibility: You have more options to choose payment gateways based on your specific needs and target market.
- No Built-in Fees: Shift4Shop often doesn’t charge additional fees for using specific payment gateways.
In summary:
- Volusion: Offers a more limited selection of payment gateways with potential additional fees.
- Shift4Shop: Provides greater flexibility in choosing payment gateways and often doesn’t charge extra fees for specific gateways.
Flexibility to Add New eCommerce Features (Volusion vs Shift4Shop):
Volusion
- App Store Reliance: Volusion primarily relies on its app store for adding new features. While the app store offers a variety of options, the available features are limited by the app ecosystem.
- Customization Limitations: Due to its closed nature, Volusion might have constraints in terms of customizing or developing entirely new features.
Shift4Shop
- Open-Source Flexibility: As an open-source platform, Shift4Shop offers greater flexibility for adding new features. You can develop custom features or integrate third-party solutions.
- Module Ecosystem: Shift4Shop has a vast marketplace of modules, allowing you to extend the platform’s functionality with a wide range of features.
In Summary:
- Volusion: Offers a more limited approach to adding new features, relying primarily on its app store.
- Shift4Shop: Provides significantly more flexibility for adding new features through custom development or module integration.
Exclusive Features (Volusion vs Shift4Shop):
Volusion
- Customer Service Tools: Volusion often includes built-in customer service features like live chat or ticketing systems, which can be beneficial for managing customer inquiries.
Shift4Shop
- Open-Source Flexibility: As an open-source platform, Shift4Shop allows for unlimited customization and integration with third-party tools and services, offering greater flexibility than Volusion.
- Advanced Marketing Features: Shift4Shop often provides more advanced marketing features like abandoned cart recovery, email marketing automation, and customer segmentation.
In summary:
- Volusion focuses on providing a user-friendly platform with built-in customer service tools.
- Shift4Shop emphasizes customization and flexibility through its open-source nature and advanced marketing features.
Market Share (Volusion vs Shift4Shop):
Unfortunately, there is a significant lack of publicly available, reliable data specifically comparing the market share of Volusion and Shift4Shop.
Cons Of (Volusion vs Shift4Shop):
Volusion Cons
- Limited Customization: Volusion often offers less flexibility in terms of design customization and layout compared to other platforms.
- App Store Limitations: While Volusion has an app store, the selection of apps might be limited compared to other platforms, especially for niche features.
- Potential Hidden Fees: There might be hidden fees associated with certain features or exceeding usage limits, such as transaction fees or storage costs.
- Customer Support Issues: Some users have reported issues with Volusion’s customer support responsiveness or quality.
Shift4Shop Cons
- Steeper Learning Curve: Due to its flexibility and customization options, Shift4Shop might have a steeper learning curve for users with limited technical knowledge.
- Module Quality Variability: While Shift4Shop offers a vast module marketplace, the quality and reliability of these modules can vary significantly.
- Hosting Responsibilities: As a self-hosted platform, you’re responsible for managing your own hosting, which can be a challenge for users without technical expertise.
- Security Concerns: Self-hosted platforms require more attention to security updates and potential vulnerabilities compared to managed platforms like Volusion.
Hidden Charges / Cost & Fees (Volusion vs Shift4Shop):
Volusion
- Transaction Fees: Volusion might charge transaction fees, especially for higher-tier plans or specific payment gateways.
- App Costs: Many valuable apps in the Volusion app store require paid subscriptions or in-app purchases.
- Bandwidth and Storage Overages: If you exceed your plan’s limits, you might incur additional charges.
- Customer Support Fees: Some advanced customer support options, like priority support, might come with extra costs.
- Domain Name Renewal: Volusion often offers free domain registration for the first year, but renewal fees apply afterward.
Shift4Shop
- Hosting Costs: As a self-hosted platform, you’ll need to pay for web hosting services separately.
- App and Theme Costs: While Shift4Shop offers many free apps and themes, some premium options require additional costs.
- Payment Gateway Fees: Transaction fees are charged by the payment gateway you choose, not by Shift4Shop, but it’s an additional cost to consider.
- Security and Maintenance: You might need to invest in security software, backups, and other maintenance tasks, which can add to your overall costs.
In summary:
- Volusion: Potential hidden costs include transaction fees, app costs, bandwidth overages, and customer support fees.
- Shift4Shop: Potential hidden costs include hosting, premium apps and themes, payment gateway fees, and security/maintenance expenses.
What are the Fortes of eCommerce Platform (Volusion vs Shift4Shop)?
Volusion Fortes
- Ease of Use: Volusion is often praised for its user-friendly interface, making it accessible to users with limited technical expertise.
- Managed Hosting: As a hosted solution, Volusion handles server management, security, and performance, freeing users from these responsibilities.
- Reliable Uptime: Volusion typically offers a strong uptime guarantee, ensuring minimal downtime for your online store.
Shift4Shop Fortes
- Open-Source Flexibility: Shift4Shop’s open-source nature allows for extensive customization and integration with third-party tools and services.
- Cost-Effective: As a self-hosted platform, Shift4Shop can be more cost-effective in the long run, especially for businesses with growing needs.
- Advanced Features: Shift4Shop often offers a wider range of advanced features and tools, catering to businesses with complex requirements.
In essence, Volusion excels in user-friendliness and managed hosting, while Shift4Shop shines in terms of flexibility and customization.
Conclusion (Comparison Table for Volusion vs Shift4Shop):
As we can see from the detailed comparison between these two platforms (Volusion vs Shift4Shop) that the overall score for Shift4Shop is better than Volusion’s.
Note that the comparison was done with eCommerce and online business in mind.
I hope this could give you the required insight to choose which eCommerce Platform to use for your future projects!
Here is the full comparison, Shift4Shop vs Volusion Review in easy to comprehend bullet points:
| eCommerce Platform | Shift4Shop | Volusion |
|---|---|---|
| Price | 8.5 | 8.0 |
| SEO Friendliness | 8.8 | 8.2 |
| Page Load Speed | 6.4 | 7.0 |
| Canonical Website URL | 8.2 | 7.3 |
| Indexing Control | 8.3 | 7.1 |
| Customizable HTML capabilities | 7.9 | 7.0 |
| Sitemap Generator | 9.0 | 8.0 |
| Integration With Google Analytics | 8.6 | 7.9 |
| Product Tagging & Categorization | 8.3 | 7.5 |
| Batch Uploading | 7.0 | 6.5 |
| Mobile Optimization | 7.7 | 7.2 |
| Built-in Blogging & Marketing Features | 8.6 | 8.0 |
| Social Sharing Buttons | 8.5 | 7.7 |
| Content Management Capabilities | 7.7 | 7.0 |
| Discount & Promo Code Tools | 7.7 | 6.9 |
| Easy to Use Checkout | 6.9 | 6.7 |
| Reporting Tools & Custom Reports | 8.6 | 8.3 |
| Integration of Email Marketing Tools | 8.1 | 7.3 |
| Multiple Payment Options | 7.7 | 6.8 |
| Flexibility to Add New eCommerce Features | 8.7 | 7.0 |
| Exclusive Features | 7.6 | 7.3 |
| Market Share | 2.0 | 2.0 |
| CONS | 6.0 | 6.0 |
| PRO | 6.0 | 6.0 |
| Hidden Fees & Charges | 6.6 | 6.4 |
| Overall Assessment (Average) | 7.6 | 7.0 |